Starting a business is easy. The hard part is keeping your business alive, especially in times of crisis like right now. One of the biggest reasons new small businesses fail is that they don’t know how to get repeat business from clients.
A well-designed, easy-to-navigate contact us page is vital to drawing customers in and bringing them back. If you’re not the most design-savvy and are worried about communicating with customers, don’t worry. Here are three helpful tips for creating a small business contact us page.
1. Getting International Attention
If you write, sell internationally, or do other intercontinental work, contact us pages can present difficulty. If you’re based in the United States, a Canadian caller might be turned off from your business if they don’t have a way to call you without incurring long-distance charges.
Luckily, virtual calling services eliminate this problem. It’s simple to get a Canadian phone number and other international numbers. Taking a moment to add this feature to the list of emails and phone numbers on your site helps you expand your business to other countries.
2. Making Your Contact Us Page Accessible to All
One commonly overlooked aspect of making a contact us page is that not every client has the same physical ability to see, read, and process information.
The accessibility features you know from your computer’s settings can only do so much, leaving blind and vision-impaired computer users, people with sensitivities to bright and clashing colors, and others in a difficult position. Images without alternate text are impossible to parse with screen readers, and certain fonts are confusing to dyslexics and others.
Disabled people need to use services like yours as much as any others do, but when websites are hard to read, they’re forced to go elsewhere to find information, goods, and services. Following accessibility guidelines and using a template is a good way to ensure that everyone can get in touch without issue.
3. Think Professional Design
Throwing together a contact us page might seem like easy work. After all, it’s just your company building address, an email and phone number, and maybe an embedded contact form. You can make one in five minutes, right?
Sure, you can, but a contact us page that looks like a middle schooler made it in Microsoft Word isn’t going to get the most value out of your contact us page. If you don’t have design experience, it’s a good idea to invest in hiring a web designer to do the work.
Aesthetics matter more than you might think, and a sleek and professional contact us page gives customers confidence in your business.
Improve Business With Marketing Articles and Advice
Now that you’ve read these three great tips for creating a contact us page, you can improve your website and draw in more business. Once you’ve perfected your contact us page, take a look at our other articles to keep improving your website and other aspects of your business.
In these lean times, it’s important to jump on all the business opportunities you can. Lucky for you, we have all the business news that matters right now lined up right here. Get to reading and get on top of your game.